Christopher Stiff

VP Sales & Marketing

Christopher Stiff

Christopher Stiff is the VP of sales and marketing for KC Seals. His role includes defining all marketing and sales objectives, developing the strategies, determining the tactics, and monitoring the plan’s ability to propel the company to greater brand awareness and market share.

Before becoming VP of sales and marketing, Christopher held various roles throughout the company, including taking on small marketing responsibilities while maintaining his title as regional sales associate. Throughout his tenure in sales, Christopher realized how integrated sales and marketing need to be; yet, in practice, this is so rarely the case. For that reason, he decided to pursue further education and training, eventually leading to the development of a 5-point strategic account-based marketing framework. Implemented in 2022, the framework has not only led to significant growth in such a short period of time (annual sales growth rate of 56% this past year) but has also supported KC Seals’ strategic decision-making for its internal environment.

Personally, Christopher is a husband and father to 4 children, a Jiu-Jitsu enthusiast of which he holds a brown belt and is known to be staunchly Albertan. He is currently completing his Masters of Science in Global Digital Marketing from the University of Essex.

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